The 3-Headed Website Monster

An effective website is a 3-Headed monster.

1. Content - Surely you have something to say to people visiting your site.  Maybe yours is for entertainment, information, sales, networking or any combination of purposes.  Without content that matches it's purpose, it won't do it's job.
2. Design - No matter how great your content is, you must have good design to keep people there.  Your site must be easy on the eye and visually appealing as well as easy to navigate and map through.
3. Visibility - This is th most often missed absolute of having an effective website.  Let's say you have a wonderfully designed, easy to navigate, beautiful website that's packed full of interesting content.  Who cares if nobody sees it.  There was a day (about fefteen years ago) when you could throw your site on the World-Wide-Web and anyone looking for your type of content would end up there.  Those days are over my friend.  It's time to start thinking about how you will get people to visit your site.  

If you need help with any of these areas, don't go it alone.  Recognize which areas you will need some help in.  Check out AFH Marketing if you'd like some help.