- What type of site is it? This is important whether a personal site, business site, non-profit organization, church, or whatever it may be.
- What are the site's goals? Is the goal just to tell about you? Sell products? Encourage click-through traffic? Prompt a visit from potential customers or clients?
- Who do you want to visit your site? Are your visitors going to be people seeking a vacation? A future bride looking for a wedding venue? Husband searching for an anniversary gift? The single mom who visited your church last week and is looking to learn more? Friends & family keeping up on you?
- Will ALL of the people visiting your site like the same music as you?
- Will the majority of your sites visitors turn down the music volume or delete it? If so it's probably because they're inconvenienced or annoyed by it.
- If your last answer was yes, will your site still reach it's goals? Chances are, if your site is a tool that generates business, a yes answer to the previous question could effect your bottom line and therefore hinder your sites ability to accomplish it's goals.
Thursday, December 11, 2008
A Site With A Beat
Does your website have music on it? If so, please pay attention.
We've all clicked on a link to a site and music began to blare through our computer's speakers. What was your reaction? Chances are, it was the same as mine usually is. After flinching from the startling surprise, I mute the music as fast as I can, then look around to see who else around me I disrupted. Some times I don't mind the music, but for the majority of sites with a beat, it's just a nuisance.
The first thing you should be sure of when designing your site is that everything there serves some sort of purpose. What purpose does your music serve? If your site is for your band, music store, or some other thing like that, then the music probably needs to be there so that your potential customers can get a small taste of what you're selling. If your site is a MySpace or FaceBook page, that page is there to tell about you and what you like, so, that shows surfers what music you like.
I would encourage anyone with a website to consider these things about their site.
If your site doesn't reach it's goals... you don't need the site.