All For HIM Marketing Solutions Inc.

Thursday, January 22, 2009

What If Business Grows Too Fast?!

I visited with a business owner yesterday that raised a concern I hear many times.  "What if my new Internet advertising campaign brings in more orders than I can fill?"  My answer... Hopefully it will.  After all, that's the goal, isn't it?  Here are some thoughts I have on this subject.
  • If you only are willing to try to reach the amount of business that you can currently handle... How do you expect to grow.  
  • Advertise and put a "now hiring" sign out on the same day.
  • If you can't fill the orders, politely explain the high demand (rather than low production ability) to your customers and aide them (not just refer them) in finding what they need somewhere else.  They will appreciate it and if you explain that your production backup is the exception rather than the rule, they'll appreciate your effort and still come to you first next time or when referring a friend.  
I think most of the time this statement though is an excuse for a statement like these two.
  1. I'm scarred and don't trust my ability as a leader or business owner to handle any more than I have.  I'm not quite sure I'm committed to my employees and the future of this company as it is.
  2. I don't understand the new world of commerce and marketing that the new digital age has brought us into.  Since this is the case, I choose to crawl in a corner and boycott hoping the rest of the industrialized world will miss me and revert back to the early 1990's.
Your thoughts?

1 comment:

Anonymous said...

Isn't it funny how many people are actually afraid of success? They think they don't deserve it or something crazy like that. Weird.